The country attaches great importance to the safety of milk powder
The country is promoting the construction of a traceability system for infant formula, requiring forward traceability, backward traceability and process control
Distribution channels are difficult to control and channel cross-selling is serious matter
Channel activities have become the motivation for dealers to engage in cross-regional sales, cross-regional sales are serious and the distribution system is difficult to control
High marketing costs and low returns
The activities were implemented with discounts at every level, the authenticity of the verification was poor, promotions were seriously withheld and the marketing returns were unsatisfactory.
Serious counterfeiting and inferior products harm brand interests
Counterfeit and shady products are rampant, consumers find it difficult to distinguish the authenticity of products and brand owners are unable to combat counterfeits at the source.
For the dairy industry, Ehsure Information Technology uses physical coding technology to track and trace the entire process from the source of milk to the raw materials, formulation, production, processing, circulation and final sales of dairy companies. This includes the entire process of ranch breeding, fresh milk collection, transportation, powder spraying, mixing, packaging, warehouse management and supervision and monitoring of distributions, stores and consumer purchases.
Through the one to one code full link solution, every link is strictly controlled and all information is traceable, allowing dairy companies to see their product quality, manage commodity circulation and see marketing returns
The system covers the complete process of Industry chain including domestic and overseas milk source, raw materials purchase, production, inspection, out-put and in-put of warehouse of products, logistics, market, etc to achieve the traceability source in the whole process in the link of raw material purchase, production, management and sales. The consumers and salespersons can check the traceability information and marketing activities through tag code.
During the production process, laser marking, automatic labeling, digital pre-printing and other coding technologies are used to give products a unique digital identity and data association at different levels such as cans, boxes and pallets is achieved according to the packaging level and packaging ratio, providing data for subsequent product tracking, flow control, interactive marketing to provide data.
Applicable to warehouse operation scenarios in the dairy industry, it uses one code for one item to achieve synchronous management of warehouse inventory and product flow. Warehouse operators scan the code throughout the entire process and documents are automatically transferred to achieve an efficient warehouse.
Through digital management of one product and one code, we assist brands in building a consumer service system where quality can be traced with one click and authenticity can be verified with one scan. At the same time, with powerful data service capabilities, we help companies accurately identify counterfeit products and sales by obtaining code information that can accurately detect counterfeit products and sales points.
Based on the one Product one code system, traceability is combined with digital marketing, and rebate incentives are implemented for dealers, shopping guides and store owners to empower people, goods and venues and to build a closed-loop channel management system and achieve accurate user reach.
Wandashan
Wandashan Dairy Co. Ltd is a holding company of Beidahuang Group. It currently has total assets of 3.2 billion yuan, 22 branches and subsidiaries, and nearly 20,000 employees. It has an annual processing capacity of more than 1 million tons of fresh milk and can produce 220 varieties of 11 major series, including milk powder, liquid powder, beverages, soy products, rice and wheat products and health foods. It’s sales network covers the whole country and its raw material powder is exported to Southeast Asia and Africa. Since the establishment of its first milk source base, the 8511 Farm Dairy Demonstration Farm, in 1963, Wandashan has a development history of nearly half a century
Cooperation Results
Data results: The number of items uploaded to the ministry of Industry and Information Technology reached 500 million, and the number of monthly active members reached more than 500,000;
Quality and safety: Implement information management in ranch breeding, fresh milk collection and transportation control, transparently manages the entire process from raw material supply, feeding management, production planning, production process to final product of milk powder, monitoring the quality of each production node, and achieving the goal of zero quality and safety accidents;
Product tracking: The whole life cycle quality tracking management of milk powder, from milk powder delivery, logistics, channel circulation, sales and after sales service to tracking the data of the whole circulation field, understanding the flow rate, volume and direction of the product, and realizing the precise management of all channels.
During the recall exercise, all the products to be recalled can be located in 1 minute. This ensures that any quality incident can be accurately and precisely recalled in the shortest time.
Product Traceability: Consumers can use the traceability code to query all production factor information and quality management information from the production process to the circulation link.
Data analysis: The traceability system has one code with multiple functions, providing effective data support for the company’s product flow management, channel management an sales management and providing market decision-making support for managers.
Early warning management: preventing out of stock, inconvenient stockpiling, etc. Early warning management at each link can control abnormal situation at each node in advance, making management easier and more efficient.
Omni-channel prevention of parallel trading : Real-time and accurate collection of channel terminal data, the system automatically detects the sales location and shipping area information of the goods to determine whether there is parallel trading, thereby effectively controlling parallel trading, regulating market order, and safeguarding the common interests of enterprises and law-abiding dealers.
Brand anti-counterfeiting: Scan the code to learn about product authenticity and protect the brand from counterfeit products.
Increase sales: The company has maintained stable sales growth for five consecutive years.
Brand interaction: Developed personalized marketing plans, winning various coupons and red envelopes by scanning the code, and attract consumers to buy products. At the same time, scanning the code to obtain a large amount of consumer data helps companies better track product marketing results and optimize marketing strategies.
