Problems of
medicine industry:
1. The prominent
problem of many, small, scattered and disordered pharmaceutical enterprises;
2. The technical
innovation system with enterprise as the center is not formed.
3. Faked
medicine and illegal medicine emerges despite repeated prohibition.
4. The
preparations varieties and raw materials does not match, making it hard to
guarantee the customer’s interests.
The whole process
tracking and tracing one-stop solution of Ehsure Technology provides
comprehensive product tracing function to enterprises. The whole process from
raw materials to purchase of customers is under strict control.The disorderly
conduct such as counterfeiting and altering the flow privately can be found at
the moment. The response is conducted at the same time to minimize the
enterprise loss. For consumers, the traceability function provided by Ehsure
enables the consumers to identify whether the products they purchase are
regular medicine easily, query information in all links during production such
as medicine ingredients and factory information, etc to remove consumer’s
hesitation really and increase their confidence for purchase.
The system assigns each product a unique QR code to realize lifecycle management; more specific, it can collect and monitor information of raw material supply, production, circulation, sales and customer services etc., besides, circulation information of products can also be accurately understood, thereby the stability of products’ quality and every link among the supply chain can be precisely managed.
The realization of centralized management and data sharing and other problems of multiple regions and outlets as well as other data information help enterprise managers to conduct information management and utilization for many regions and branches.
Deepen the communication and exchange between enterprises and customers through the method that consumers registers to become a member. The enterprises can master the market condition of the product through consumers through accumulated points of consumers, exchange gifts and lottery, etc.
Herbalife Nutrition
Herbalife, the world's leading nutrition and weight management company, has set up branches in more than 90 countries and regions, and its products are sold all over the world. Herbalife's market share in China is up to 91%, and has been kept at more than 80% for seven consecutive years, which is far ahead of other brands. Herbalife is the first nutritional substitute brand in China and even in the world.
Achievements
Interactive marketing: use some marketing activities such as colleting points, prizes, red pockets, etc. to stimulate the interaction between consumers and enterprises, so as to complete the collection and analysis of their information, grasp the market big data at the first time, and adjust the product structure and marketing strategy in time.
Enhance the reputation of the enterprise: when consumers scan the code, they can also identify and trace the authenticity of the products, and maintain their own rights and interests, which makes the reputation of Herbalife improved.
