Counterfeit and shady products are rampant
Counterfeit and shady products can be damaging towards the brand image and endangering the lives and safety of consumers.
Serious channel diversion
Distribution channels are diverse in form and complex in structure and regional cross-border sales and stockpiling have seriously damaged the sales market.
Write-off Control is Difficult
Accuracy of sale information; sale channels cost management; execution blind points
Precision marketing is difficult
End customer data collection not consistent; sale promotion activities not coordinated
Aiming at the characteristics of alcohol enterprises, Ehsure Information Technology takes the one product, one code technology as the core and QR code and RFID as the carrier to realize the data collection, tracking and management of the ‘production, warehousing, circulation, sales’ process. With ‘one product, one code’ throughout the product life cycle, it realizes the management demands of enterprise quality traceability, digital anti-counterfeiting, channel anti-channeling and precision marketing.
The system manages the existing product warehouses and daily business and operation of storage area through advanced equipment such as bar code and RFID wireless data terminal.
Based on the establishment of coding and association relationships, the anti-counterfeiting warehouse management subsystem automatically records product entry and exit information through quick code scanning operation; Anti-channeling goods inspection subsystem, automatic collection of distribution, terminal stores, consumers layer by layer scanning code data and the distribution range set by the background is compared to achieve intelligent channeling goods early warning.
The combination of ‘information technology + physical anti-counterfeiting + anti-counterfeiting system’ gives products an anti-copying, anti-transfer and easily identifiable anti-counterfeiting identity, allowing consumers to easily distinguish the authenticity. Through powerful data service capabilities, it helps companies monitor product scanning.
Based on the one to one code system, E-Tracing Technology monitors product sales in real time, unifies the operations of enterprises, dealers, stores and shopping guides and links them with consumers, empowering the terminal market and driving enterprises to establish a consumer service system with stores as the core, achieving high accuracy and high return on marketing investment.
Heineken
Heineken was founded in Amsterdam, the Netherlands in 1863. After more than 150 years of development, it has become the world’s largest beer exporter. Through the cooperation of local production/export and authorized production, Heineken products are now sold in more than 170 countries around the world.
Project outcome
Code to code association and real time monitoring: During the production process, a strong association is established between single products, boxes and pallets and the in and out information and flow area information of each bottle of Heineken beer are monitored in real time. Warning of cross-selling: When the actual sales area of the product is inconsistent with the sales area of the dealer in the system, the system will automatically determine the cross-selling behaviour and issue a warning. By comparing and analyzing this information, the location of the cross-selling can be tracked and the cross selling behaviour can be punished. Channel Control: Grasp the information such as dealer inventory and sales status and track and manage the dealer product in and out of storage and sales status, providing relevant information and data support for Heineken’s sales and market management. Digital management: provide detailed, bottom-level flow tracking functions for dealers at all levels, summarize dealers real-time inventory, sales status, sales details, good in and out of the warehouse and other information to achieve all round management and control of dealers, so as to grasp market dynamics put an end to malicious hoarding, cross selling and other behaviors and achieve highly digital enterprise management in which the whereabouts of individual products can be traced and the sources can be queried.
