The country attaches great importance to food safety issues
Relevant national department have issued a number of policies and regulations, requiring the establishment of a sound full-process traceability system for commodities
Counterfeit and shady products are rampant
Counterfeit and shady products are rampant, consumers find it difficult to distinguish the authenticity of products and brand owners are unable to combat counterfeits at the source
Channel data is difficult to grasp
Problems such as withholding of activity funds, falsification of verification data and regional diversion of goods are emerging one after another.
Marketing strategies are difficult to implement
Marketing incentive policies are difficult to implement, stores and employees lack enthusiasm for promotion and strategy execution is compromised at every level.
Ehsure Information Technology’s food and beverage industry solution uses a one to one code to achieve data collection, tracking and management of production. ‘Production, warehousing, circulation, sales, store marketing’ and other links efficiently connects with the company’s internal systems to help the food and beverage industry build a new digital management platforms, achieving rapid backtracking of quality issues, automatic early warning of regional cross-selling, efficient implementation of sales strategies, timely feedback on marketing data and precise crackdown on counterfeit and shady products. Operational ecology.
With the direction of ‘one product, one code’ or ‘one product, multiple codes’, it covers the information collection of the entire process of commodity raw materials, production and processing, warehousing, sales and store marketing combines functional modules in different links, resulting in the unification of code sources and the integration of data and building a one stop product traceability system.
With automatic identification and automatic control technology as the core, QR code is used as a data carrier to dynamically assign codes and collect data during the production and packaging process, giving each product a unique identity code and resulting in a closed-loop data association of single products, boxes and pallets, supervising and managing the logistics and information flow of each product.
Based on the established of coding and association relationships, the anti-counterfeiting warehouse management subsystem automatically records product entry and exit information through quick code scanning operations; the anti-counterfeiting inspection subsystem automatically collects the scanning data of dealers, terminal stores, consumers layer by layer scanning code data and then distribution range set by the background is compared to achieve intelligent channeling goods early warning.
The establishment of a one product, one code digital system enables direct communication between brands and consumers and helps brands build a consumer service system where quality can be traced with one click and authenticity can be verified with one scan. At the same time, with powerful data service capabilities, it helps companies to accurately detect counterfeit products and counterfeit sales points.
Based on the one to one code system, E-Tracing Technology monitors product sales in real time, unifies the operations of enterprises, distribution, stores and shopping guides and links them with consumers, empowering the terminal market and driving enterprises to establish terminal sales incentive policies to achieve high accuracy and high returns on marketing efforts.
Pulse (Danone)
Danone Group, headquartered in Paris, France, is a multinational food company with extremely diversified business. The group’s business covers six continents and its product are sold in more than 100 countries. In 1996, the group’s total turnover reached 83.9 billion francs/euros. In France, Italy and Spain, Danone Group is the largest food group. Danone is also the third largest food group in Europe today and ranks among the top six in the same industry in the world.
Project Outcome:
Product promotion: winning cash filled red envelopes by scanning the code and sales tripled during the peak period; Brand interaction: The total amount of red envelopes issued in 3 months reached tens of millions of yuan, with hundreds of millions of users participating, consolidating the brand influence; Brand promoting: Real time and efficient display of product function and features, allowing consumers to quickly understand product information at any time; Brand promotion：Scan the QR code to learn about product promotions and the latest corporate news to enhance corporate brand awareness; Data marketing support: Scan the QR code to obtain a large amount of consumer behaviour data to provide decision support for product development and market expansion.
