Counterfeit and shady products are rampant
Counterfeit and shady products are rampant, consumers find it difficult to distinguish the authenticity of products, and brands owners are unable to combat counterfeit at the source
Dealer management is difficult
Agent’s regional and malicious cha nneling of goods continues despite repeated bans seriously damaging the sales market and price system
Difficulty in controlling channel costs
The promotion costs are high, there is a lot of interception, the data authenticity is poor and there are huge blind spots in execution and reporting
Lack if data support and inability to operate accurately
Each System operated independently and it is difficult to identify any weaknesses, resulting in insufficient support for the company’s marketing strategy.
Ehsure Information Technology’s solution for the maternal and infant products industry uses a unique code to collect, track and manage data throughout the product life cycle, including ‘production, warehousing, circulation, sales’. It efficiently connects with the company’s internal systems to help the maternal and infant products industry build a new digital management platform, achieving an operational ecosystem that allows for rapid backtracking of quality issues, automatic early warning of regional cross-selling, efficient delivery of sales strategies, timely feedback on marketing data and precise crackdowns on counterfeit and shady products.
Based on one to one code, E-Tracking Technology monitors the product sales trajectory in real time, unifies the operation of enterprises, distributors, stores and shopping guides, links them with consumers, empowers the terminal market and results in a precise marketing ecosystem which wholesalers can purchase more, store owners can buy more, the inventory can be seen and shopping guides are happy to sell.
Without affecting the original production efficiency, the goods in the production process are dynamically coded and collected online to achieve the ‘one product, one code’ identity of the product and its packaging, and establish closed-loop association of different levels such as single products, box and pallet is established to provide data for subsequent product tracking, flow control and interactive marketing.
Based on the establishment of coding and association relationships, the anti-counterfeiting warehouse management subsystem automatically records product entry and exit information through quick code scanning operations; the anti-counterfeiting inspection subsystem automatically collects the scanning data of dealers, terminal stores, consumers layer scanning code data and the distribution range set by the background is compared to achieve intelligent channeling goods early warning.
The establishment of a one product one code digital system enables direct communication between brands and consumers and helps brands build a consumer service system where quality can be traced with one click and authenticity can be verified with one scan. At the same time, with powerful data service capabilities, it helps companies accurately detect counterfeit products and counterfeit sales points.
PIGEON
Pigeon is a Japanese brand of maternal and infant products. It was founded in 1957 and is committed to providing consumers with high-quality and comprehensive maternal and infant products and services. Pigeon products cover all aspects of baby rearing, including breastfeeding, nipple bottles, baby skin care, clothing washing, cups and tableware. After officially entering the Chinese market in 2002, the factory size and production scale have continued to expand. Today, Pigeon has three factories in China, Shanghai Waigaoqiao, Qingpu and Changzhou. It has introduced advanced production lines from abroad an strictly implements management in accordance with PQS(Pigeon Quality Standard).
Cooperation results
Product tracking: Quality tracking management of products throughout their life cycle, tracking data in the entire circulation field from product location and shipping area information of the goods to determine whether there is parallel trading, thereby effectively controlling parallel trading, regulating market order and safeguarding the common interests of enterprises and law-abiding dealers. Brand interaction: Develop personalized marketing plans, win various coupons and red envelopes by scanning the code and attract consumers to buy products. At the same time, scanning the code to obtain a large amounts of consumer data helps companies better track product marketing results and optimize marketing strategies.
