Counterfeit and shady products are rampant
Counterfeit and shady products are rampant, consumers find it difficult to distinguish the authenticity of products and brand owners are unable to combat counterfeits at the source.
Channel data is difficult to control
Problems such as withholding of activity funds, falsification of verification data and regional diversion of goods are emerging one after another.
Marketing strategies are difficult to implement
Marketing incentive policies are difficult to implement, stores and employees lack enthusiasm for promotion and strategy execution is compromised at every level.
System data fragmentation
The data in each link of production, warehousing, circulation and sales are in dependant of each other and cannot flow efficiently to support corporate decision making
Ehsure Information Technology’s daily chemical products industry solution uses a one to one code to achieve data collection, tracking and management of ‘product production, warehouse, circulation, sales, store marketing’ and other links. It efficiently connects with the company’s internal system to help the daily chemical products industry builds a new digital management platform, achieving rapid backtracking of quality issues, automatic early warning of regional cross-selling, efficient implementation of sales strategies, timely feedback of marketing data and precise crackdown on counterfeit and shoddy operations.
Complete “traceable source and investigated destination” for the product through information collection and record in the whole product flow in consumers from raw materials to the terminal consumers. At the same time, management and control for the product through omni-channel is performed to achieve real-time inventory management of distributors, precise anti-channel conflict and directional recall.
The key of this system is software technology, QR code and RFID are data carriers; the system adopts automatic identification and automatic control technology to dynamically assign codes and collect associations during packaging. Each product is given an "ID" which complies with “one item, one code” packaging proportion so as to realize closed-loop data association by levels from product, box to case.
Through the application of one to one code, enterprises can achieve digital control of the entire process from warehousing, channels to terminal stores, and systematically grasp the inventory status of warehouses, distributors and stores. Enterprises can formulate production, supply, and marketing plans more accurately through real-time data on purchase, sales and inventory.
The establishment of a one product, one code digitization system enables direct communication between brands and consumers and helps brands build a consumer service system where quality can be traced with one click and authenticity can be verified with one scan. At the same time, with powerful data service capabilities, it helps companies accurately detect counterfeit products and counterfeit sales points.
Based on one to one code, E-Trade Technology creates a variety of marketing methods in combination with different customer businesses and marketing scenarios. It also establishes a precise marketing ecosystem where wholesalers purchase more, shopping guides are happy to buy through a rebate incentive mechanism for dealers, shopping guides and store owners.
Herbal Medicine
Xiangyi Bencao is a well known domestic enterprise specializing in the research and development, production and operation of herbal beauty and skincare products and is known as the ‘mask expert’. Its sales network covers the whole country and its products are sold well in chain supermarkets and shopping malls such as Carrefour, Walmart, RT-Mart, Watsons, etc., and are deeply loved by users
Project outcome
Ensures product quality:
Solve the common problems of wrong material feeding, over-feeding or under-feeding in the production process and reduce the defective and waste products caused by them
Reduce costs:
It saves the costs caused by incorrect feeding and lays a solid foundation for improving product quality.
